Based on Resolute Adventures: Ascending the Summit....How Mountaineering Prepares for Entrepreneurial success http://tinyurl.com/yfhxfod
Step 9: Understanding the media: Getting positive coverage will help you get support for your
next summit, helps you develop a reputation, can help you bring attention to another cause you
care about, can open up other doors of opportunity.
Thought leadership has always been critical. Many of the vehicles have remained constant while the specific tactics have evolved. Channel proliferation is making media outreach a growing challenge. Investing time in carefully crafting your story, corporate or expedition positioning, and key messages and then outreaching via multiple media outlets will exponentially expand your reach to your target audiences.
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