Ascending the Summit: Step 1

Based on Resolute Adventures: Ascending the Summit....
How Mountaineering Prepares for Entrepreneurial Success http://tinyurl.com/yfhxfod

 

Can leadership on the mountain translate into business success? How, when and why do mountaineers go on to be successful entrepreneurs? Is it important to have reached the literal summit or is it the preparation and the journey that give rise to proven leaders?

 

Step 1: Visioning. Includes the recognition that a powerful vision is compelling. It energizes the visionary and enables them to excite others to participate. The group dream.

In working with companies, one of the first questions I ask is "What is your Vision and Mission?"   We are often asked to facilitate vision and mission messaging sessions for management teams. It is critical that your team can articulate this in order to keep in their mind daily as well as to be able to share with external key constituencies.

Companies often use the terms “vision” and “mission” interchangeably as starting points for the foundation of their enterprise – from which overall strategy, business and marketing planning including the unique selling proposition, category, and tagline are derived.

 

VISION: A vision statement is what the enterprise wants to become. THINK LONG TERM, BIG PICTURE.

 

MISSION: A mission statement concerns what an enterprise is all about. THINK HOW GOING ON A MISSION.

A mission statement answers three key questions:

• What do we do?
• For whom do we do it?
• What is the benefit?

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