What and to whom are you selling? What is your unique selling proposition?
The importance of being able to concisely state your pitch cannot be overestimated. How sticky and memorable are you to your customers and prospects?
Dan Clem is director of marketing at AlertNow, a Raleigh company that provides a rapid notification service focused on the education market. The company targets its pitch to the district superintendent and his or her staff. Knowing that their product is not the cheapest option, Clem says, his message is reliability and customer service that answers phones 24/7.
"Make your customers happy," Clem says. "Then they become your sales force."
Of course, once you make your pitch, you have to make good on it. Clem tells a story about one customer who called asking for help in killing three scorpions in a vacation rental cabin. His team did their best to help.
www.savvymarketinggroup.com
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