A serial entrepreneur, who traveled with us to the Inc. 500|5000 conference, kept asking "just what is mojo?" In reading Small Giants, here are some ideas:
- an elusive quality that needs to be tended carefully
- 'you got that engine running baby and the sky is the limit'
What are common threads amongst companies that have mojo?
- Founders and leaders imagine possibilities other than the usual definitions of success in business.
- The people in charge remained in control or regained control in often a challenging manner.
- Each has an extraordinarily intimate relationship with the local community.
- Leaders lead in cultivating exceptionally intimate relationships with customers and suppliers.
- Companies have unusually initimate workplaces - "caring for people in the totality of their lives".
- They possess a wide variety of management systems and practices - each does what is best for their situation.
- The leaders have passion for what the company does - they have deep emotional attachments to the business, to the people who worked in it, and to its customers and suppliers. They are professional business people, not professional management.
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Do you and your company have mojo?
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